1Digital - Disruptive digital boutique©
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Dell entices people of all passions with an easy way to get what they love.
We’ve been at the forefront of email marketing since 2003 creating market-leading campaigns for our clients and their customers. We turn their data into sales and this is how we’ll do the same for you…
The success of your email marketing will be defined by the quality of your data. That’s why we make it our business to understand yours. Through understanding your customers’ likes, preferences and behaviours, we’re able to deliver hand-crafted, relevant and personalised email marketing campaigns, built around ensuring there is a significant return on your investment.
Our first step is to develop our understanding of your customers by reviewing your primary data. This includes information you hold in mailing lists, customer relationship management systems, and any third-party integrations which collect data for you.
We analyse your data in terms of quality and quantity to get a better idea of how we can use it to power your email marketing campaign, how we can improve it and how we can grow it.
Your secondary data will give us an insight into how your customers interact with your business. Before we make any recommendations on the type of emails you should be sending, we’ll delve into your analytics, email reports and persona analysis to better understand the way your customers behave and engage with you. This allows us to make evidence-based and data-driven decisions when it comes to creating your campaigns.
Once we’ve built up an understanding of your customers and your business we then bring in the creative flair. Through our analysis, we’re able to create the right messages for your customers and identify the best way of delivering them, whether this be through utilising dynamic content and email automation or running a reactivation campaign. This means your customers will receive personalised and relevant content, which always stands the best chance of converting.
Every email campaign we send out undergoes a strict sign off process where it’s tested across different devices and email clients by our developers and account managers. 90% of people will stop viewing an email if there are any issues with how it’s displayed. That’s why we we make sure all ours are executed precisely and with perfection. And being a process driven organisation helps us significantly reduce the margin for error.
Every email campaign needs analysis so we can learn what works for you, your business and your customers. By measuring everything we do we’re able to glean a better insight and understanding of your business to help us improve and refine the next campaign. Commerciality is one of our cornerstones and this is why ensuring you see a return on investment is key for us. Constant analysis of our email marketing campaigns enables us to do this.
Through every step of the process you’ll have a dedicated account manager who will be your main point of contact. They work side-by-side with our creative developers to ensure every campaign exudes technical excellence, delivers the punch you’re looking for and leaves you with an enormous sense of achievement and satisfaction.
